Outkast

How it works

How we score your brand — and why you can trust the number.

Most “AI visibility” tools hand you a number with no way to check it. Outkast is the opposite: a deterministic score across 5 named categories, built from observable signals — live AI, real PageSpeed, real security checks — with the evidence shown. Here is exactly what we measure and how.

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The scorecard

Five categories, each scored 0–100 against an audit-grade benchmark.

Each category maps to observable signals — never a vibe. Here is what each one reads.

AI Visibility (GEO)

We ask ~25 real buying questions a customer asks — and measure whether the answer engines your buyers use name your brand, or a competitor instead. Your live AI presence.

SEO & Findability

Knowledge panel, third-party mentions, schema/entity markup, sitemap and the search signals that decide whether you look established or invisible to Google and AI.

Trust & Security

Real SSL, HTTP security headers, domain age, policies and reviews — the hard signals a cold buyer (and Google) read before trusting you with a payment.

Performance & Core Web Vitals

Real mobile performance from Google PageSpeed field data — most commerce traffic is mobile-first, and a slow store silently abandons buyers before the cart.

Conversion & Mobile UX

Whether your product, checkout, WhatsApp/COD path and Instagram actually carry a buyer from interest to order — the way India shops.

The AI visibility probe

We ask the questions your buyers ask — and count who gets named.

For your category, we generate the buying questions a real customer would type into an AI assistant. We run each one and record whether your brand is named, which competitors are named instead, and your overall AI presence. Your AI Presence rolls into a flagship GEO Readiness score; then we audit the rivals AI names ahead of you on the same engine and turn every gap into a paste-ready Fix Kit.

  1. Generate

    Buying questions built from your category and products.

  2. Probe

    Each question run across the Outkast Evidence Engine; who-gets-named recorded.

  3. Benchmark rivals

    We audit the brands AI names ahead of you the same way — apples-to-apples.

  4. Fix

    Gaps become a paste-ready Fix Kit; GEO Readiness + Revenue Leakage roll it up.

Fig. — one of 25 buying questions, probed live across the Outkast Evidence Engine

Evidence, not adjectives

Every weakness is backed by something you can see.

Where a free scanner gives you adjectives, Outkast gives you evidence: real storefront screenshots (desktop and mobile), Lighthouse performance and accessibility numbers, schema and trust-signal checks, and the actual AI answers that named someone else.

Our honesty guarantees

The rules we won't break to sell you something.

  • Deterministic scoring — the same inputs always produce the same score. No black box, no mood.
  • We label estimates as estimates. A live AI measurement is never dressed up from a guess.
  • No guaranteed rankings or revenue. We report your current standing, not a promise.
  • No fabricated testimonials or reviews — ever. The sample report is our proof, not invented quotes.
  • No fake countdowns or pressure. The only urgency is real: AI answers change as you and rivals publish.

See it on your own brand

The free scan shows the verdict. The ₹999 Audit + Fix Kit hands you the fixes.

No login, no card to see your GEO Readiness, your AI Presence vs rivals, and the gap. You only pay once you've seen the verdict and decided it's worth fixing.

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